What’s moving in marketing,
with the sources.
Research-led notes on AI and search, measurement, AdTech, social, MarTech and the GCC market. Every figure is linked to where it came from.
Google AI Overviews and AI Mode in 2026: What Changed for SEO
AI Overviews and AI Mode SEO in 2026: the rollout status, click-through research, new Search Console AI reports and what SEO teams should do next.
Read the articleDigital Marketing in the UAE and GCC in 2026: Data, Platforms, Rules
Digital marketing in the UAE and GCC in 2026: social media data, ad spend growth, e-commerce, the platforms that matter and UAE Advertiser Permit rules.
Generative Engine Optimisation: How Brands Get Cited by AI
Generative engine optimisation (GEO) explained: how brands get mentioned and cited by ChatGPT, Gemini, Perplexity and Copilot, and how to measure it.
Generative AI Ad Creative in 2026: Tools, Risks and Labelling
Generative AI ad creative in 2026: what Meta and Google tools now do, how brands use video models, new liability and brand safety risks, and AI labelling rules.
Agentic AI in Marketing in 2026: What Agents Can Do Today
Agentic AI in marketing in 2026: what agents really do in Google, Amazon and analytics tools, the adoption data, and the risks and governance CMOs need.
AI Max and Performance Max in 2026: Controls, Changes and Guardrails
AI Max for Search and Performance Max explained for 2026: what changed, the new channel reporting and negatives, when to use each, and guardrails to set.
Saudi Arabia's Digital Advertising Market in 2026: A Practical Guide
Saudi Arabia digital advertising in 2026: Vision 2030, TikTok, Snapchat, YouTube and X reach, ad spend, e-commerce and why Arabic-first creative wins.
Retail Media Networks in 2026: Growth, Measurement and EMEA Options
Retail media networks will pass $200bn in 2026. What the growth, Amazon's lead, off-site media and IAB/MRC measurement rules mean for brands in EMEA.
The Martech Landscape in 2026: Peak Martech and Leaner Stacks
The martech landscape stopped growing in 2026. See the chiefmartec counts, Gartner stack utilisation data and a practical plan to rationalise your stack.
The Return of Marketing Mix Modelling: Meridian, Robyn and Beyond
Marketing mix modelling is back. How modern MMM works, what Google Meridian and Meta Robyn offer, the data needed, and how it fits with attribution and tests.
LinkedIn B2B Advertising in 2026: Formats, Video and Benchmarks
LinkedIn B2B advertising in 2026: thought leader ads, video and BrandLink, document and conversation ads, audience data and LinkedIn's own benchmarks.
Zero-Click Search in 2026: The Data and How to Plan Around It
Zero-click search now accounts for about two-thirds of US Google searches. See the latest data and how to adapt content, brand and measurement plans.
Social Commerce and TikTok Shop: Markets, Live Selling, Operations
TikTok Shop and social commerce in 2026: market data, where TikTok Shop is live in Europe and beyond, live shopping trends and what brands need to run it.
Creator Partnership Ads: How Whitelisting Works on Meta and TikTok
A practical guide to creator partnership ads on Meta and TikTok Spark Ads: how whitelisting works, what platform data shows, and UK and UAE disclosure rules.
Incrementality Testing: How to Prove Your Ads Actually Work
A practical guide to incrementality testing: geo experiments, conversion lift and holdouts, what Google and Meta offer, test design and common pitfalls.
The 95:5 Rule and B2B Buying Groups: Why Brand Still Wins Deals
The 95:5 rule and B2B buying groups explained: Gartner and Forrester research, mental availability and how to split brand and demand budgets.
CTV and Streaming Advertising in 2026: How to Plan Netflix, Prime and More
CTV advertising is growing fast as Netflix and Prime Video scale their ad tiers. Spend data, programmatic CTV, measurement gaps and how brands should plan.
Data Clean Rooms Explained: A 2026 Guide for Marketers
Data clean rooms explained for marketers: Ads Data Hub, Amazon Marketing Cloud, Snowflake, IAB standards, costs, privacy, and when a brand should bother.
Composable CDP vs Packaged CDP: Which Fits Your Data Stack?
Composable CDP or packaged CDP? How warehouse-native CDPs and reverse ETL work on BigQuery and Snowflake, the main vendors, pros and cons, and when each fits.
Third-Party Cookies in Chrome: What Changed and What to Do in 2026
Google kept third-party cookies in Chrome and retired most of the Privacy Sandbox. Here is the 2026 status and what advertisers should do about it.
GA4 BigQuery Export: Limits, Costs and What to Build With It
A practical guide to the GA4 BigQuery export: daily vs streaming, the 1 million event limit, sandbox and costs, joining ad and CRM data, and dashboards.
Server-Side Tagging and First-Party Data: Benefits, Costs and Risks
How server-side tagging, Meta Conversions API and Google enhanced conversions work, what they cost, and the privacy rules first-party data must follow.
Programmatic Waste and Supply Path Optimisation: A 2026 Guide
Supply path optimisation explained: what ANA programmatic transparency data shows about waste, MFA sites and curation, plus practical steps to cut losses.
Consent Mode v2 and the DMA: A Practical Guide for EEA Advertisers
What Google Consent Mode v2 requires for EEA, UK and Swiss traffic, how basic and advanced modes differ, how modelling works, and a setup checklist.
Attention Metrics Beyond Viewability: What Marketers Need to Know
Attention metrics explained: what they measure beyond viewability, the IAB/MRC guidelines, vendors, the evidence, and how to use them in media planning.
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